THE HOTEL INSIDER is a digital marketing agency connecting select-service hotels with today's experience driven modern traveler through creative social content. Our mission through our website is to be the trusted destination for creative, insightful, and authoritative content that celebrates the art and innovation of hospitality. We spotlight the unique stories behind our featured hotels, showcasing insider expertise that inspires travelers and empowers forward-thinking hoteliers alike.

Through a blend of captivating storytelling, expert interviews, in-depth customer reviews, and practical educational resources, we aim to illuminate the evolving world of travel — from emerging trends and design inspirations to sustainable practices and unforgettable guest experiences.

Our goal is to connect today’s experience-driven traveler with the people, places, and perspectives that define exceptional hospitality — delivering fresh ideas, actionable insights, and genuine inspiration for every journey.

Marcedes Schindler is the Founder & CEO of THE HOTEL INSIDER, a digital marketing agency working with owners of select-service hotels, helping their hotel to rise in AI travel searches, stand out among a crowded market, and create long-term credibility for their specific brand with unique AI-driven media strategies that boost social visibility and awareness, deepen guest engagement, and prove return on investment through more direct bookings.
A Knoxville, Tennessee native, Marcedes grew up in a family of hoteliers—so hospitality has always been her passion. She began her career the way many great operators do: hands-on—folding towels, washing dishes, waiting tables, and learning what great service looks like from the ground up. At a young age, her journey took her to New York City, where she worked at the Hard Rock Café while attending St. John’s University and playing Division 1 volleyball, before returning to Tennessee to complete her degree at the University of Tennessee.
Over the years, she advanced into hotel leadership roles serving as General Manager for several prominent hotels, and most recently as Regional Director of Operations with Gibson Hotel Management, where she built and coached high-performing teams across major brands such as Marriott, Hilton, IHG, and Wyndham properties. She brings 30+ years of hospitality industry experience along with a background in graphic design and video production.
Today, through THE HOTEL INSIDER, her combined expertise provides a unique approach to hotel digital marketing by connecting the new, modern, experience-driven traveler with great select-service hotels everyday.

As the Content Director for THE HOTEL INSIDER, Taylor Schindler has built a career in leading and executing high-performing communications initiatives. She has harnessed her results-oriented skills in various different industries, having overseen brand, communications, and creative projects for a boutique D.C. law firm, a healthcare system, an industry-leading commercial real estate company, and more.

As a freelance writer, Taylor has partnered with brands and companies to build their brand and online presence, leveraging SEO-driven writing. A savvy wordsmith and skilled rhetorician, her written work has been published in The Journal of Precision Medicine, Novant Health’s Healthy Headlines, Exhibit A, Women’s Health UK magazine, and Forever bridal magazine.

Taylor graduated from Elon University with a Bachelor of Arts in English–focused in Professional Writing & Rhetoric–and minor studies in both French and Marketing & Sales. In her personal time, she enjoys hosting dinner parties, traveling, reading, and writing essays on her Substack page. She currently lives in Chicago with her husband and their dog.

Selena Long is a dynamic hospitality specialist and project management professional whose career spans across leadership roles in digital operations, marketing strategy, and organizational development. With a balanced approach to current American business challenges, the practical application of educational research and real-world insight. Selena uses her diverse experience to assess specific corporate deficiencies and improvements for success. Known for her exceptional agility, forward-thinking management strategies and sharp ability to drive successful project implementation. She holds a Bachelor of Science in Communications and Media from Louisiana State University, a Master of Science in Communication and Information Science from the University of Tennessee and is completing a Doctor of Business in Organizational Leadership at National University. These studies ground her work in evidence-based leadership, change theory, and the evolving dynamics of high-performing teams. Her blend of scholarship and practical expertise gives her a rare lens: one that reveals how modern industries and organizations can grow, adapt, and shine. 

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